For Us...
It's Personal

We realized the need for this product when Magnus, our CEO, had a burnout as founder at his previous venture despite working with doctors and having access to therapists. He thought he did not need any help and was invincible. We are building a product that would have engaged even a stubborn, “invincible” and stressed founder.

Our Vision

We believe individuals should aspire to make wellbeing their natural state.

Our Mission

Our aim is to empower individuals to make wellbeing goals achievable.

Driven by 


Magnus Liungman

Chief Executive Officer

MSc Stockholm School of Economics. 13 years experience from healthcare. Founder and CEO of Doctrin, present in 4 countries with 1.5 million visits annually.

Javier Ubillos

Chief Technology Officer

MSc in Computer Science. 15 years of experience as CTO and development. Product Owner at Spotify (during high growth from 100 to 1500 engineers). VP of engineering at Magine. CTO Looklet. Researcher at Swedish Institute of Computer Science

Dr. Kerstin Jeding

Chief Science Officer

MSc in Psychology from Uppsala University. Doctorate from Oxford University in workplace stress. Author of five books. Researcher at Karolinska Institutet. Head of Clinic, deputy CEO and director of the board at Stressmottagningen

Shane Correa

Chief Commercial Officer

15+ years of experience in B2B SaaS Customer Success and Sales including CCO & VP CS. SLT member taking two B2B SaaS companies through hyper-growth and PE Exits (from 70 to 300 and 25 to 100 employees in 2 years)

Together, we can make wellbeing easy

Backed by YC