For Us...
It's Personal

We realized the need for this product when Magnus, our CEO, had a burnout as founder at his previous venture. This happened despite working with doctors and having access to therapists. He did not think needed any help and that he was invincible. We are building a solution that would have engaged even a stubborn, “invincible” and stressed founder.

Our Vision

We believe individuals and organizations should aspire to make wellbeing their natural state.

Our Mission

Our aim is to empower individuals and organizations to make wellbeing goals achievable.

Driven by 


Magnus Liungman

Chief Executive Officer

MSc Stockholm School of Economics. 13 years experience from healthcare. Founder and CEO of Doctrin, present in 4 countries with 1.5 million visits annually.

Javier Ubillos

Chief Technology Officer

MSc in Computer Science. 15 years of experience as CTO and development. Product Owner at Spotify (during high growth from 100 to 1500 engineers). VP of engineering at Magine. CTO Looklet. Researcher at Swedish Institute of Computer Science

Shane Correa

Chief Commercial Officer

15+ years of experience in B2B SaaS Customer Success and Sales including CCO & VP CS. SLT member taking two B2B SaaS companies through hyper-growth and PE Exits (from 70 to 300 and 25 to 100 employees in 2 years)

Together, we can make wellbeing easy

Backed by YC